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Film is Cool

Notice anything strange about these 2012 shop-window advertisments from Clarks, the shoe shop?

They’ve used the 120 Medium format 6*6cm square. However, the film border is the same for all of the photos, so apparently every picture was frame 6 on the roll of 12!

Amusingly, ‘TMX’ is Kodak’s code for their T-Max film; which is black and white.

(Analogue) film is cool apparently; it’s easy to read a tacit endorsement from this cobblers!

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