Image is everything and you know that all images aren’t created equal. With more and more purchasing decisions made online, it’s essential to get the best photos if you want to stand out in a crowded marketplace.

The best commercial photography persuades and convinces your target audience to act how you want them to act. Images are incredibly powerful for this; cross-cultural, above language and memorable, they change minds.

 

Aristotle talked about three principles of persuasion; ethos, pathos and logos. How do they relate to our photography?

Ethos is akin to credibility. This means ensuring that your photographs look technically well accomplished and professional. Increasingly it means intentionally making your photos look ‘authentic’ for social media use.

Pathos is using emotion to move your audience. Narrative story-telling is the best way to do this because people are naturally intrigued and pay closer attention. Even colour psychology is used to reinforce the impact of your message.

Logos uses logical argument to allow your audience to consciously rationalise the decisions that they’ve already been convinced to make unconsciously. Technical excellence and carefully chosen styling engenders success here.

 

When you’re in business, your actions ultimately are aimed towards increasing revenue, decreasing costs and ultimately growing profits. Whether you sell products, services or experiences, the best commercial photography helps you sell more, more easily.

Really, it’s the job of marketing to make selling unnecessary. Armed with the best images, which we’ll work with you to imagine, plan and create, you will be surprised by the results that you can achieve.

 

Commercial photography rates vary based on the project and image usage, starting from a base rate of £550 for a half day and £900 for a full day.

Get in touch now at +44 o7513 059 720 or by emailing Ben@EnglishPhotographer.com to get the best photos for your project.